Services > Evaluation and impact assessment
What about your impact?
Gauging the effectiveness of a communication campaign, Arctik carries out evaluation and impact assessment. With an emphasis on ex-ante, mid-term and ex-post evaluations, Arctik collects data, assesses results and conducts surveys to accurately chart the impact of all communications efforts.
Performing an evaluation of an on-going communication campaign can yield many positive results, such as: demonstrating the effectiveness of a media activity; investigating the impact of a policy; and establishing the outcomes of an event.
Evaluation and impact assessment are cost-effective and efficient way to improve the performance of a strategy. It can help to highlight the areas that are under performing, which in turn can help to refine the communication actions.
We evaluate communication strategies, campaigns and projects!