As a subcontractor to Technopolis Group contract (No 070307/SER/2012/621513/E4) with Directorate General Environment (DG ENV), Arctik’s consultants helped to promote the European Eco Innovation Action Plan (EcoAP).

Arctik’s role

Stakeholders’ engagement

Between October 2013 and April 2014, Arctik participated to around 14 conferences in 7 countries: the United Kingdom, Belgium, Bulgaria, Sweden, France, Spain and Lithuania. As part of its commitments, Arctik organised discussions with stakeholders and engaged with participants at the conference stand as well as at matchmaking events. Overall Arctik met more than 150 people to promote a circular economy and sustainable approach to businesses. Arctik has also promoted the EcoAP online platform.

Social media

In addition to these events, Arctik’s consultants generated tweets to @EU_ecoinno – the European Commission eco-innovation official Twitter. Using the hashtags #ecoinnovation and #circulareconomy, Arctik managed to raise EcoAP’s profile to stakeholders interested in innovation, environment and industry.

Editorial

As part of its activities, Arctik took an active role in the EcoAP editorial board providing ideas and content to DG ENV’s communication such as online articles, e-newsletters, and experts’ interviews.

Media

With the view to increase EcoAP’s visibility in media, Arctik’s consultants provided the European Commission and Technopolis Group with a comprehensive list of media contacts focusing on industry and environment issues at the European, national and regional levels.

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