{"id":1691,"date":"2022-03-09T16:39:09","date_gmt":"2022-03-09T15:39:09","guid":{"rendered":"https:\/\/www.arctik.eu\/case_studies\/celebrating-europes-biodiversity\/"},"modified":"2023-02-22T13:19:20","modified_gmt":"2023-02-22T12:19:20","slug":"celebrer-la-biodiversite-europeenne","status":"publish","type":"case_studies","link":"https:\/\/www.arctik.eu\/fr\/case_studies\/celebrer-la-biodiversite-europeenne\/","title":{"rendered":"Biodiversit\u00e9 europ\u00e9enne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1691\" class=\"elementor elementor-1691\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7227c54d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7227c54d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46318dad\" data-id=\"46318dad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469b4cd smallpt smallpb elementor-widget elementor-widget-arctik-floating-content\" data-id=\"469b4cd\" data-element_type=\"widget\" data-widget_type=\"arctik-floating-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-floating-content color-blue2 curveno left imgTxt\"><div class=\"site flex\"><figure><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/natura2000-arctik-communication-birds.png\" title=\"\" alt=\"\" style=\"width: 80%\"><\/figure><div class=\"content\"><h3>Prix Natura 2000<\/h3><p>Des zones humides c\u00f4ti\u00e8res aux \u00e9tendues sauvages alpines, les habitats les plus vierges d'Europe et leurs esp\u00e8ces sont prot\u00e9g\u00e9s en tant que sites Natura 2000. Ils sont sauvegard\u00e9s et surveill\u00e9s par des d\u00e9fenseurs de la nature engag\u00e9s, dont beaucoup sont b\u00e9n\u00e9voles. Bien que leur travail soit crucial pour la conservation de ces paysages uniques, la plupart du temps, cela attire rarement l'attention du public. Les choses ont chang\u00e9 gr\u00e2ce \u00e0 la strat\u00e9gie d\u00e9velopp\u00e9e par Arctik pour communiquer sur les Prix Natura 2000.<\/p><a href=\"https:\/\/ec.europa.eu\/environment\/natura-2000-award_en\" class=\"btn\">Plus d'infos<\/a><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a530470 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3a530470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c7ed32b\" data-id=\"3c7ed32b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9462b79 elementor-widget elementor-widget-arctik-gallery\" data-id=\"9462b79\" data-element_type=\"widget\" data-widget_type=\"arctik-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"gallery nth3\"><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/arctik-natura2000-communication-campaign.jpg\" title=\"Natura 2000 - Communication\" alt=\"Natura 2000 - Communication\"><\/figure><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/arctik-natura2000-communication-biodiversity.jpg\" title=\"Natura 2000 - Communication campaign\" alt=\"Natura 2000 - Communication campaign\"><\/figure><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/arctik-natura2000-communication-identity.jpg\" title=\"Natura 2000 - Communication identity\" alt=\"Natura 2000 - Communication identity\"><\/figure><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cfb95dd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7cfb95dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34ea1637\" data-id=\"34ea1637\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aad4521 smallpt smallpb elementor-widget elementor-widget-arctik-floating-content\" data-id=\"aad4521\" data-element_type=\"widget\" data-widget_type=\"arctik-floating-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-floating-content color-blue4 curveno right highTxt\"><div class=\"site\"><h2>R\u00e9compenser<br>les efforts<\/h2><\/div><div class=\"site flex\"><span class=\"high\" style=\"font-size: 5rem\">Deux styles de campagne en un<\/span><div class=\"content\"><p>La strat\u00e9gie d'Arctik combinait des \u00e9l\u00e9ments essentiels d'une campagne de conversion avec ceux d\u2019une campagne de positionnement de marque, de fa\u00e7on \u00e0 rendre les prix visibles \u00e0 la fois aupr\u00e8s des gestionnaires de sites Natura 2000 et du grand public. Cette approche a permis de tirer parti de la prise de consciente croissante et actuelle en mati\u00e8re de protection de l\u2019environnement, tout en sensibilisant le grand public mais aussi les politiques europ\u00e9ens \u00e0 la nature et \u00e0 la biodiversit\u00e9. La campagne a \u00e9galement permis d\u2019encourager les d\u00e9fenseurs de l'environnement \u00e0 candidater, et faire ainsi conna\u00eetre le prix aupr\u00e8s de ce public. La strat\u00e9gie de communication a \u00e9t\u00e9 compl\u00e9t\u00e9e par des activit\u00e9s de diss\u00e9mination cibl\u00e9es, afin d\u2019encourager des acteurs-relais \u00e0 s\u2019engager \u00e0 travers toute l'Europe.<\/p><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84a52d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"84a52d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0084e3f\" data-id=\"0084e3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d1e6aa elementor-widget elementor-widget-arctik-picture-content\" data-id=\"1d1e6aa\" data-element_type=\"widget\" data-widget_type=\"arctik-picture-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-content color-blue2 right flex\"><figure style=\"background-image: url(https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/birds-natura-2000.jpg)\"><\/figure><div class=\"content\"><h2>Mettre en sc\u00e8ne la nature <\/h2><div class=\"inside\"><p>\u00c9v\u00e8nement majeur de la campagne du Prix Natura 2000, la c\u00e9r\u00e9monie de remise des prix a \u00e9t\u00e9 pens\u00e9e pour mettre en lumi\u00e8re l\u2019ensemble des participants finalistes, \u00e0 l\u2019\u00e9chelle europ\u00e9enne. Arctik a ainsi donn\u00e9 vie \u00e0 cet \u00e9v\u00e8nement mettant en sc\u00e8ne la nature : du concept initial jusqu\u2019\u00e0 la logistique, nous avons organis\u00e9 une c\u00e9r\u00e9monie enti\u00e8rement hybride (en ligne et sur place), au si\u00e8ge de la Commission europ\u00e9enne, \u00e0 Bruxelles.<\/p><p>En plus de rendre hommage aux 5 gagnants des diff\u00e9rentes cat\u00e9gories, c\u2019est \u00e0 travers un sondage en ligne que le public a s\u00e9lectionn\u00e9 son candidat favori, vainqueur du tr\u00e8s convoit\u00e9 \u00ab\u00a0Prix des citoyens\u00a0\u00bb. Le succ\u00e8s de la campagne \u00ab\u00a0<em>Get the vote out<\/em> \u00bb repose en grande partie sur le fait qu\u2019Artick ait permis aux citoyens europ\u00e9ens de choisir leur projet pr\u00e9f\u00e9r\u00e9. Mais l'impact de cette c\u00e9r\u00e9monie de remise des prix est all\u00e9 bien au-del\u00e0, avec une forte sensibilisation des Europ\u00e9ens \u00e0 l'incroyable ressource naturelle qui se trouve juste devant leur porte : le r\u00e9seau de sites Natura 2000 en Europe.<\/p><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1476,"template":"","class_list":["post-1691","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biodiversit\u00e9 europ\u00e9enne - Arctik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctik.eu\/case_studies\/celebrating-europes-biodiversity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arctik - Biodiversit\u00e9 europ\u00e9enne\" \/>\n<meta property=\"og:description\" content=\"Prix Natura 2000 Des zones humides c\u00f4ti\u00e8res aux \u00e9tendues sauvages alpines, les habitats les plus vierges d&rsquo;Europe et leurs esp\u00e8ces sont prot\u00e9g\u00e9s en tant que sites Natura 2000. 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