{"id":1696,"date":"2022-03-09T16:32:20","date_gmt":"2022-03-09T15:32:20","guid":{"rendered":"https:\/\/www.arctik.eu\/case_studies\/fostering-communication-across-oceans\/"},"modified":"2023-02-14T11:19:27","modified_gmt":"2023-02-14T10:19:27","slug":"favoriser-la-communication-par-dela-les-oceans","status":"publish","type":"case_studies","link":"https:\/\/www.arctik.eu\/fr\/case_studies\/favoriser-la-communication-par-dela-les-oceans\/","title":{"rendered":"Oc\u00e9ans et communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1696\" class=\"elementor elementor-1696\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-533ebaa4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"533ebaa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7305c29e\" data-id=\"7305c29e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427827e smallpt smallpb elementor-widget elementor-widget-arctik-floating-content\" data-id=\"427827e\" data-element_type=\"widget\" data-widget_type=\"arctik-floating-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-floating-content color-blue2 nocurve left imgTxt\"><div class=\"site flex\"><figure><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/guadeloupe-A-arctik-communication.png\" title=\"\" alt=\"\" style=\"width: 80%\"><\/figure><div class=\"content\"><h3>\u00c9valuation des projets financ\u00e9s par l'UE en Guadeloupe<\/h3><p>L'organisation-m\u00e8re \"L'Europe s'engage en Guadeloupe\" supervise l'attribution de fonds europ\u00e9ens pour des projets dans les \u00eeles des Cara\u00efbes. Entre 2014 et 2020, des projets des territoires fran\u00e7ais d'outre-mer de Guadeloupe et Saint-Martin ont re\u00e7u plus d'un milliard d'euros de financement. L\u2019heure est venue d'\u00e9valuer les activit\u00e9s de communication men\u00e9es pour faire conna\u00eetre ces diff\u00e9rentes initiatives, tout en regardant comment faire davantage.<\/p><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bed988f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6bed988f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3290b4be\" data-id=\"3290b4be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251297b elementor-widget elementor-widget-arctik-gallery\" data-id=\"251297b\" data-element_type=\"widget\" data-widget_type=\"arctik-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"gallery nth3\"><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/europe-guadeloupe-consultation-screen.jpg\" title=\"Europe Guadeloupe - Consultation en ligne - Website\" alt=\"Europe Guadeloupe - Consultation en ligne - Website\"><\/figure><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/europe-guadeloupe-consultation-web-mobile.jpg\" title=\"Europe Guadeloupe - Consultation en ligne - Website\" alt=\"Europe Guadeloupe - Consultation en ligne - Website\"><\/figure><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/europe-guadeloupe-consultation-web-communication.jpg\" title=\"Europe Guadeloupe - Consultation en ligne - Website\" alt=\"Europe Guadeloupe - Consultation en ligne - Website\"><\/figure><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d6791 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"65d6791\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3823d8b7\" data-id=\"3823d8b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27fd2e6 elementor-widget elementor-widget-arctik-picture-content\" data-id=\"27fd2e6\" data-element_type=\"widget\" data-widget_type=\"arctik-picture-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-content color-blue4 right flex\"><figure style=\"background-image: url(https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/guadeloupe-consultation-arctik-communication.jpg)\"><\/figure><div class=\"content\"><h2>Un audit pluriannuel et multicanal<\/h2><div class=\"inside\"><p>Arctik a r\u00e9alis\u00e9 un audit de communication pour \"L'Europe s'engage en Guadeloupe\", afin de d\u00e9terminer comment la visibilit\u00e9 des projets financ\u00e9s par l'UE pouvait \u00eatre am\u00e9lior\u00e9e sur diff\u00e9rents canaux. L'\u00e9valuation portait sur les deux principaux canaux de communication de l'organisation : le site web et plusieurs comptes sur les r\u00e9seaux sociaux. Les diff\u00e9rentes collaborations avec les partenaires ont aussi \u00e9t\u00e9 pass\u00e9es au crible. L'audit a \u00e9t\u00e9 r\u00e9alis\u00e9 \u00e0 l'aide de plusieurs outils d'analyse. Sur la base de cette \u00e9valuation, Arctik a formul\u00e9 des recommandations adapt\u00e9es aux besoins du client et des supports de formation, en ce qui concerne la conception et la mise en oeuvre de campagnes digitales efficaces.<\/p><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1488,"template":"","class_list":["post-1696","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oc\u00e9ans et communication - Arctik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctik.eu\/fr\/case_studies\/favoriser-la-communication-par-dela-les-oceans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oc\u00e9ans et communication\" \/>\n<meta property=\"og:description\" content=\"\u00c9valuation des projets financ\u00e9s par l&rsquo;UE en Guadeloupe L&rsquo;organisation-m\u00e8re \u00ab\u00a0L&rsquo;Europe s&rsquo;engage en Guadeloupe\u00a0\u00bb supervise l&rsquo;attribution de fonds europ\u00e9ens pour des projets dans les \u00eeles des Cara\u00efbes. 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