{"id":1702,"date":"2022-03-09T16:02:50","date_gmt":"2022-03-09T15:02:50","guid":{"rendered":"https:\/\/www.arctik.eu\/case_studies\/eeachdropcounts-for-a-greener-europe\/"},"modified":"2023-02-14T11:21:09","modified_gmt":"2023-02-14T10:21:09","slug":"eeachdropcounts-chaque-goutte-compte-pour-une-europe-plus-verte","status":"publish","type":"case_studies","link":"https:\/\/www.arctik.eu\/fr\/case_studies\/eeachdropcounts-chaque-goutte-compte-pour-une-europe-plus-verte\/","title":{"rendered":"Campagne #EEAchdropcounts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1702\" class=\"elementor elementor-1702\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28c7606 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28c7606\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e90d05e\" data-id=\"e90d05e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b8cfc smallpt smallpb elementor-widget elementor-widget-arctik-floating-content\" data-id=\"53b8cfc\" data-element_type=\"widget\" data-widget_type=\"arctik-floating-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-floating-content color-green curveno left imgTxt\"><div class=\"site flex\"><figure><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/arctik-A-EEA-arctik-communication-hashtag.png\" title=\"\" alt=\"\" style=\"width: 80%\"><\/figure><div class=\"content\"><p>Un oc\u00e9an n\u2019est autre qu\u2019une multitude de gouttes d\u2019eau. C'est l\u2019image qu\u2019avait \u00e0 l\u2019esprit l\u2019EEA and Norway Grants (institution publique de subventions europ\u00e9ennes pour la Norv\u00e8ge, l\u2019Islande et le Lichtenstein) en concevant la campagne destin\u00e9e \u00e0 promouvoir ses projets environnementaux.\u00a0<\/p><p>La campagne de communication #EEAchdropcounts (chaque goutte compte) est la toute premi\u00e8re de l\u2019EEA and Norway, et pour l\u2019occasion, Arctik a eu l'honneur de cr\u00e9er et mettre en \u0153uvre une strat\u00e9gie multiplateforme d\u00e9di\u00e9e.<\/p><a href=\"https:\/\/eeagrants.org\" class=\"btn\">Plus d'infos<\/a><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6951a0f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6951a0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34b6901\" data-id=\"34b6901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad91126 elementor-widget elementor-widget-arctik-gallery\" data-id=\"ad91126\" data-element_type=\"widget\" data-widget_type=\"arctik-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"gallery nth3\"><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/EEACHDROPCOUNTS-Banner-Square-01.jpg\" title=\"Titre\" alt=\"Titre\"><\/figure><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/EEACHDROPCOUNTS-Banner-Square-03.jpg\" title=\"Titre\" alt=\"Titre\"><\/figure><figure class=\"figure\"><img decoding=\"async\" src=\"https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/EEACHDROPCOUNTS-Banner-Square-06.jpg\" title=\"Titre\" alt=\"Titre\"><\/figure><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67cb7367 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67cb7367\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21306487\" data-id=\"21306487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10dcd01 elementor-widget elementor-widget-arctik-picture-content\" data-id=\"10dcd01\" data-element_type=\"widget\" data-widget_type=\"arctik-picture-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"picture-content color-red right flex\"><figure style=\"background-image: url(https:\/\/www.arctik.eu\/wp-content\/uploads\/2022\/03\/arctik-eea-communication-hashtag-campaign.png)\"><\/figure><div class=\"content\"><h2>Connecter publics et contenus<\/h2><div class=\"inside\"><p>L\u2019EEA and Norway Grants finance des projets dans 15 pays europ\u00e9ens dont le PIB est inf\u00e9rieur \u00e0 la moyenne du continent. Avec cette campagne, l\u2019objectif \u00e9tait de promouvoir la contribution de projets en faveur d\u2019une Europe plus verte, tout en renfor\u00e7ant les r\u00e9seaux locaux de l\u2019EEA and Norway Grants. Arctik a utilis\u00e9 le contenu technique des projets s\u00e9lectionn\u00e9s pour en faire des articles, messages pour les r\u00e9seaux sociaux, et vid\u00e9os engageantes et facilement compr\u00e9hensibles. Afin d\u2019obtenir une visibilit\u00e9 proportionnelle dans les diff\u00e9rents pays concern\u00e9s par la campagne, nous avons trouv\u00e9 une fa\u00e7on inventive de segmenter les audiences payantes sur les r\u00e9seaux sociaux. Les partenaires locaux ont \u00e9t\u00e9 encourag\u00e9s \u00e0 contribuer \u00e0 la production de contenus dans leur langue respective.<\/p><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1495,"template":"","class_list":["post-1702","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagne #EEAchdropcounts - Arctik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctik.eu\/case_studies\/eeachdropcounts-for-a-greener-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne #EEAchdropcounts\" \/>\n<meta property=\"og:description\" content=\"Un oc\u00e9an n\u2019est autre qu\u2019une multitude de gouttes d\u2019eau. 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