{"id":1715,"date":"2022-03-09T14:19:37","date_gmt":"2022-03-09T13:19:37","guid":{"rendered":"https:\/\/www.arctik.eu\/case_studies\/promoting-eu-citizen-rights\/"},"modified":"2023-02-14T11:23:33","modified_gmt":"2023-02-14T10:23:33","slug":"promouvoir-les-droits-des-citoyens-europeens","status":"publish","type":"case_studies","link":"https:\/\/www.arctik.eu\/fr\/case_studies\/promouvoir-les-droits-des-citoyens-europeens\/","title":{"rendered":"Promouvoir les droits des Europ\u00e9ens"},"content":{"rendered":"\t\t
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Engagement en ligne et hors ligne<\/span>

Un passeport europ\u00e9en conf\u00e8re de nombreux avantages\u00a0: la libre circulation, le droit de vote, la protection diplomatique lors de voyages \u00e0 l'\u00e9tranger\u2026 Pourtant, et comme l'ont montr\u00e9 les \u00e9tudes du Barom\u00e8tre europ\u00e9en, certains citoyens europ\u00e9ens m\u00e9connaissent leurs droits. C\u2019est la raison qui a motiv\u00e9 la Direction G\u00e9n\u00e9rale Justice et Consommateurs \u00e0 mener une campagne pour informer et sensibiliser les Europ\u00e9ens.<\/p>Plus d'infos<\/a><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"EU4Citizens\"<\/figure>
\"EU4Citizens\"<\/figure>
\"EU4Citizens\"<\/figure><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/figure>

Cibler des audiences de niche<\/h2>

Arctik a \u00e9labor\u00e9 une strat\u00e9gie et mis en \u0153uvre des campagnes payantes sur les r\u00e9seaux sociaux, afin de sensibiliser les personnes les moins inform\u00e9es quant \u00e0 leurs droits en mati\u00e8re de citoyennet\u00e9 europ\u00e9enne. Une segmentation bas\u00e9e sur les enqu\u00eates du Barom\u00e8tre de l'UE a permis de d\u00e9finir et identifier un public cible, compos\u00e9 majoritairement de citoyens vivant en zone rurale, \u00e0 travers 9 \u00c9tats membres. Nos consultants ont produit du contenu illustr\u00e9 et anim\u00e9, cr\u00e9\u00e9 des messages dans diff\u00e9rentes langues pour des tests A\/B, et se sont occup\u00e9s de la gestion de la communaut\u00e9. Malgr\u00e9 les contraintes techniques de la plateforme, Arctik a r\u00e9ussi \u00e0 trouver des moyens innovants pour adapter la campagne au public cible. \u00a0<\/p><\/div><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1474,"template":"","class_list":["post-1715","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPromouvoir les droits des Europ\u00e9ens - Arctik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctik.eu\/case_studies\/promoting-eu-citizen-rights\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promouvoir les droits des Europ\u00e9ens\" \/>\n<meta property=\"og:description\" content=\"Engagement en ligne et hors ligne Un passeport europ\u00e9en conf\u00e8re de nombreux avantages : la libre circulation, le droit de vote, la protection diplomatique lors de voyages \u00e0 l’\u00e9tranger\u2026 Pourtant, et comme l’ont montr\u00e9 les \u00e9tudes du Barom\u00e8tre europ\u00e9en, certains citoyens europ\u00e9ens m\u00e9connaissent leurs droits. 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