The EU Ecolabel
Since 1992, the EU Ecolabel is the official European Union voluntary label for environmental excellence. It certifies products with a guaranteed, independently verified low environmental impact. The EU Ecolabel can be currently found on some 90,000 different goods and services under 24 product categories (ranging from paper, detergents, furniture to tourist accommodations, cleaning services, etc.).
For several years, Arctik has served as a trusted communication agency for the European Commission, specifically under the Directorate-General for Environment and its EU Ecolabel team. Our collaboration has centred on devising and executing pioneering communication strategies and initiatives, all aimed at amplifying the presence and recognition of the EU Ecolabel at the grassroots level. Our approach has been comprehensive, adopting a 360° communication strategy that targets all stakeholders. From consumers to policymakers, retailers, producers, and beyond, our aim has been to ensure that every segment of society is informed and engaged with the EU Ecolabel’s mission and values.